The rule everything else follows: we publish what we can verify. If a number cannot be traced to a code we tested or a merchant's own published information, it does not go on the page.
Where codes come from
We collect candidate codes from merchant newsletters and their own store pages, from affiliate partner feeds, and from readers who send us one. A code arriving from any of these is a candidate, not a publication. Nothing goes live on the strength of where it came from.
How a code gets tested
- Applied at a real checkout. We build a real basket on the store's own site and enter the code in the discount field. We do not rely on code-checker tools or on the merchant's word.
- We watch the total change. If the discount does not actually apply, the code does not get published, however promising it looked.
- The date is recorded. Each code carries the date we last verified it, shown on the page, so you can judge for yourself how fresh it is instead of trusting a permanently green "today" badge.
- Codes get rechecked. Verification is repeated over time, and anything a reader reports as dead goes back into the queue for a retest.
Where the rest of the page comes from
Product names, images and prices are read from the store's own live catalogue, so what you see here matches what you will find when you click through, and prices are refreshed on a schedule. Shipping and returns summaries are drawn from the merchant's own policy pages, and we link back to those pages so you can check the full terms at source. Where a merchant has not published something, we leave the section out instead of guessing.
How pages are written
Page copy is drafted from that verified data, with AI assistance, and checked by a person before it is published. The facts come first and the writing follows them: the code, the discount, the verification date, the catalogue and the merchant's policies are all assembled before any copy exists, and the text is written to describe them.
Every page is then run through an automated check that flags any price, percentage or savings figure that does not appear in the verified data behind it. A flagged figure is removed or corrected before publication. This exists because a plausible-sounding invented number is the easiest mistake to make and the hardest for a reader to catch.
What we do not publish
- Invented numbers. No made-up savings figures, no fabricated "people used this today" counters, no star ratings we did not receive.
- Untested codes. We do not pad a page to look busier. A store with one working code gets a page with one code.
- Exclusivity we do not have. A code is only described as exclusive if it genuinely is. Most codes are public, and we say so by not claiming otherwise.
- Speculation dressed as guidance. No invented "best time to buy" claims or predicted future discounts.
What commercial relationships never buy
We earn affiliate commission on some outbound links, which is how the site is funded and is set out in full in our affiliate disclosure. That relationship does not decide which stores we cover, whether a code passes its test, what order things appear in, or what we say about a merchant. A store paying a higher rate does not get a code published that failed at checkout, because that would make the entire site worthless to the reader and, eventually, to us.
Corrections
We get things wrong. A code expires an hour after we test it; a merchant quietly adds an exclusion; a price moves. When you tell us, we retest and correct the page rather than leaving it standing. Where a code no longer works, it comes down; where a detail was wrong, it gets fixed and the page's updated date moves with it.
The limits of what any of this can promise are set out in the disclaimer.